Showing posts with label survey. Show all posts
Showing posts with label survey. Show all posts

PhotoShelter Buyer Survey 2008

Been reading this today, the PhotoShelter Buyer Survey 2008, in fact it has made its way back home with me to mull over. There are a few inconsistencies that I've noticed in it too, mainly around the availability/quality/diversity graph. So in an effort to get some gems out of it, I've taken the data (as best I can from the graphs they provide) and rehashed it, first a different take on the quality analysis...



This shows a slightly different order to the graph in the survey but matches up pretty well. I have ordered it according to the most "poor" rating + least "strong" rating.

If you add into this analysis the demand for each subject area you end up with a Gartner-style quadrant. This shows that although there is a lack of good quality images of, say, Seniors - there actually isn't a lot of demand for it. The hot tickets are business, diversity and healthcare, the areas to avoid are animals and celebs [for stock], so I'm off to find a group of oriental nurses to take pictures of!